The Rat Did Not Move or Eat the Cheese (Sincerity)
I worked as an advertising sales manager for 8 years. Two seasoned reps, Bob and Josh were good friends or so it seemed. When Josh retired he gave a few of his “best” accounts to Bob. However, in reality, the accounts were heading in the wrong direction and Bob lost money on them. Josh was certainly not sincere in his actions. When it came time for Bob to retire, he tried to do the same thing to another rep! This is surely an example of a lack of sincerity. Neither showed real commitment to the company or each other.
Interestingly, the word “rat” can be used to describe someone like Josh or Bob, or even in some cases even worse. Like other animal species, the negative connotation given to the name “rat” couldn’t be farther from the truth.